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Differin Creates ‘Retinoid Education Week’

The campaign aims to educate consumers on acne-fighting retinoids.

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By: Marie Redding

Senior Editor, Rodman Media


Differin, a leading acne brand within Nestlé Skin Health, has launched Retinoid Education Week. Differin Gel contains adapalene, the only FDA-approved, acne-fighting retinoid available without a prescription.

Retinoid Education Week kicked off on Sunday, March 4 and runs through Saturday. The campaign aims to educate consumers — including the more than 50 million Americans with acne — about how retinoids work to treat the skin condition. Differin’s marketing campaign includes print and digital ads, PR, social, and in-store support. 

June Risser, vice president and general manager, Consumer Business at Nestlé Skin Health, says, “Retinoids – one of the most effective ingredients available to treat acne – were only available to consumers by prescription until last year, and are now widely available over-the-counter.”

Risser continues, “As a new brand in the over-the-counter acne aisle, we took on the challenge and responsibility of communicating this new way to treat. By initiating Retinoid Education Week, we hope to provide consumers with the tools and resources they need to better understand this innovative acne-fighting ingredient, including what to expect during treatment and the ideal regimen to take care of their skin.”

While new to the over-the-counter acne category, prescription topical retinoids have been used to treat acne for more than 45 years. Unlike other over-the-counter acne treatments available, retinoids provide a different way to treat acne, helping clear breakouts where they start (deep in the pores) and prevent new acne from forming — ultimately restoring skin’s texture and tone.



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